A vision of hell

I have seen the future - and it’s worse. A presentation about using handheld devices to supplement a museum visit seems harmless enough, but somehow the idea of using ‘intelligence’ to drive content to the visitor (rather than enabling the user to make these choices) seems to me at least to be the very converse of personalisation. Making assumptions about what the visitor wants is surely nothing more than Clippie expanded to monstrous proportions.

“It looks like you’re looking at an exhibit…”

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